6 Key Principles of Content Marketing
Riki Kubota Riki Kubota

6 Key Principles of Content Marketing

Have you come across a blog article that answers a specific question? Did an infographic provide valuable information to you? If so, those businesses successfully shared value to you while following the fundamental principles of content marketing.

In this article, we’ll share those principles that will help you build an effective content marketing strategy to grow your business!

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The Marketing Funnel: What is it?
Riki Kubota Riki Kubota

The Marketing Funnel: What is it?

The Marketing Funnel was made to depict the customers’ purchasing journey with your business, product, and service. Think of it as a literal funnel with the entrance being the start of a prospective customer’s journey and the bottom being the purchase of your product or service. 

In this article, we’re going to go over each stage of the marketing funnel and break it down so you can understand your customers at a deeper level.

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Why Blogging is Beneficial for Your Business
Blogging, SEO Riki Kubota Blogging, SEO Riki Kubota

Why Blogging is Beneficial for Your Business

When it comes to digital marketing, there are numerous strategies you can use to increase the traffic to your website. Blogging remains as one of the most effective ways to do so while building brand loyalty and awareness, along with a multitude of other benefits that improves your business.

We’ve highlighted just a few of the many benefits that come with blogging for your business. Here’s why blogging is an important part of your business and digital marketing strategy!

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