Why Blogging is Beneficial for Your Business
Currently, there are 4.66 billion people who are active internet users worldwide, and there’s never been a better time for businesses to focus on their online presence to attract new customers and lead.
When it comes to digital marketing, there are numerous strategies you can use to increase the traffic to your website. Blogging remains as one of the most effective ways to do so while building brand loyalty and awareness, along with a multitude of other benefits that improves your business.
We’ve highlighted just a few of the many benefits that come with blogging for your business. Here’s why blogging is an important part of your business and digital marketing strategy!
Drives traffic to your website
The most obvious benefits of consistently publishing blogs is driving traffic to your website. Not only will you attract new visitors that find interest in your business’ niche, you’ll increase the probability of returning visitors as you publish blogs on a consistent basis.
There are numerous ways in which new blogs can increase traffic to your website, and we’ll touch on some of these a bit further in this article.
Attracts current and new visitors that visit your website.
Makes for great content on social media.
Improves your SEO which will place you higher in search engine rankings.
Establishes your expertise in your business’ niche by answering your audiences’ questions.
Updates your email list on any new blog articles that are posted.
By utilizing your blog through multiple social and communication channels, you’ll increase website traffic, and it can all be done completely free!
Builds trust and brand loyalty with your customers
When making content, the value that the content brings to your audience is vital. By providing valuable information about your business, product, or service, it builds trust between you as an expert in your niche and your audience.
Not only is blogging a great way to drive traffic to your website, it drives long-term results by establishing you and your business as an industry leader or authority in the eyes of your audience.
Let’s say a prospect finds an answer to their question on a blog published by your business. As more questions arise, this prospect returns to your website to answer his or her questions regarding the industry in which you both are interested in. It’s much more likely that this person will trust what you and your business have to say because they were helped by your blog articles. This will also improve the probability of them purchasing your service or product.
Blogs are a great way to convey your expertise in your industry. Be a teacher to your audience, share your knowledge and experience, and build that trust with them.
Improves SEO (Search Engine Optimization)
Blogs are very beneficial in improving your website’s SEO or Search Engine Optimization.
You may be asking yourself, what is SEO? Search engine optimization is the process of improving your websites’ traffic through search engines like Google or Yahoo.
For example, if you type in “Dog groomers in my area” in Google, you’ll be directed to a page that lists about 10 dog grooming businesses’ websites. Essentially, those websites that appear on that first page have good SEO, and because they rank higher on search engine rankings, more traffic is fed to them who look up searches that relate to “Dog groomers in my area”.
SEO or search engine optimization is a valuable part of digital marketing, and one of the ways to improve your SEO is by publishing blogs on your website.
There are numerous reasons why blogs improve SEO which will be covered in another article but when a blog article is published, it indicates to Google and other search engines that your website is active.
Blogs will also improve your keyword ranking. Essentially, if you use keywords related to your business’ niche in blogs, your website will rank higher when people search for those keywords.
Blogs can convert traffic to leads
We’ve covered that your blogs should bring value to your audience. If there are questions that need answering within your niche, you can provide that answer. What’s next?
Blogs are a great way to provide opportunities for new leads. Simply adding a lead-generating call-to-action will greatly improve your performance in converting traffic into high-value customers and leads.
Not all blog readers will be converted but having a library of blog articles is a great way to passively collect leads. So don’t wait around and start writing!
Repurposable for social media
As social media marketers and strategists, we’re always looking for ways to create informative content for our clients. Blogs are perfect for repurposing and expanding the potential reach by posting them on social media accounts.
By posting content on social media accounts surrounding your blog article, you’ll attract new readers, update your current followers, and reach an audience that is only available on your respective social channels.
Here are some ideas you can use for your content with examples:
A concise list of the important points in your blog.
Eye-catching visual with the title of any new blog posts.
A short paragraph highlighting the most interesting fact or piece of information.
15, 30, to 60 second long video that highlights the most important parts of your blog.
There are tons of ways you can repurpose your blogs to reach a larger audience - one of which is creating fun and engaging social media content
Get to writing!
There’s no shortage of the benefits of what blogs can do for your business. We’ve listed only a few in this article but we hope it’s enough to inspire you to start a blog for yourself!
If blogging is an area in which you need help with, we’ve got you covered! Connect with us for a free consultation on how we can help grow your business.